Use case · boutiques & shops

Instagram DM Automation for Boutiques & Shops

Replyrr is an Instagram DM automation tool for boutiques and shops that answers chosen price, stock, or product keywords with a configured private reply.

no card · 2-min setup · cancel anytime

Instagram Business or Creator accountOfficial Meta Instagram API
01 · Copyable playbook

Trigger → DM → outcome

This is the complete automation in plain language. Start with one repeated request, send one useful response, and point people to one maintained destination.

The public prompt

Invite shoppers to comment or DM "price" for the product page.

  1. 01 · trigger

    Comment or DM “price”

    Invite shoppers to comment or DM "price" for the product page. Replyrr listens on comments and incoming dms.

    price
  2. 02 · private DM

    Here is the product page with the current price and options →

    Destination: Product detail, collection, or checkout page.

  3. 03 · outcome

    The shopper reaches the product while interest is high

    A repeated product question becomes a consistent path to the current source of truth instead of a manual reply buried in the inbox.

02 · Why it fits

Move product questions toward the source of truth

Fast replies help only when they are accurate. For price and availability questions, Replyrr can send the maintained product or collection page rather than inventing live inventory inside a DM.

Handle the repeated first question

Keywords such as "price", "sizes", or "shop" can return the specific message and destination configured for that campaign.

Keep product data honest

Send shoppers to the maintained product page for current price and options, especially when inventory changes frequently.

Use AI for broader questions

Paid plans include AI replies trained on the business context you provide for questions that do not match a keyword.

03 · Set it up

Three settings. One clear handoff.

The useful version of automation is specific: a real prompt, an accurate message, and a destination your business maintains.

  1. 01

    Pick one campaign or product group

    Start with the Reel or post generating the most repeated price, size, or shopping questions.

  2. 02

    Point to maintained product data

    Use the product detail or collection page that already holds the current price and options.

  3. 03

    Write a precise reply

    Name the item or collection in the DM so the shopper immediately understands why the link is relevant.

05 · Questions

Straight answers for boutiques and shops.

Account requirements, platform safety, and the practical limits of this playbook.

Can Replyrr answer “price?” comments automatically?

Yes. A boutique can configure a comment keyword and private reply that sends the relevant product or collection page when the supported comment arrives.

Does Replyrr know my live inventory?

Do not treat a static automation message as live inventory unless you keep that data updated. A safer setup is to send shoppers to the maintained product page that holds the current availability.

What Instagram account does a boutique need?

Use an Instagram Business or Creator account. Replyrr connects through Meta's official Instagram API without scraping or asking for the Instagram password.

How does Replyrr compare with ManyChat for a shop?

Replyrr is designed around focused Instagram comment and DM workflows with flat plan limits. ManyChat covers more channels and broader automation. A shop that mainly sells through Instagram may prefer the narrower setup; a multi-channel operation may need the broader platform.

Turn price?

into a useful product link before the shopper has to ask the same question somewhere else.

no card · 2-min setup · cancel anytime