How it works

From comment to delivered DM, in four moves.

Connect the Instagram account you already use, decide what Replyrr should catch, write the response, and publish. The same four-part handoff powers a one-line keyword reply or a longer DM flow.

no card · 2-min setup · cancel anytime

01 · Connect

Connect the Instagram account you already use.

Sign in through Instagram and choose the Business or Creator account you want Replyrr to watch. Your password stays with Instagram; the connection runs through Meta's official API.

  • Instagram's own sign-in and permission screen
  • No password sharing, browser add-on, or bot login
  • One workspace keeps that account's automations together
See how account safety works
account connection> instagram · authorised · workspace ready
02 · Choose

Choose the moment that deserves an instant answer.

Start with the words your audience already uses. Replyrr can listen for a keyword beneath a post or Reel, catch an incoming DM, or hand an open-ended question to AI.

  • Match one keyword or a group of related words
  • Listen on the post, Reel, or DM entry point you choose
  • Keep fixed rules predictable and AI for everything else
Browse ready-made playbooks
comment "guide" · matched · handoff started
03 · Write

Write the message once. Keep every delivery exact.

Add the DM people should receive: a useful answer, a product link, a booking page, or a file. The builder keeps the trigger and response in one readable path.

  • Send text, links, files, and quick next steps
  • Preview the trigger and reply before publishing
  • Extend the same path into a multi-step conversation
Explore the message builder
build the handoff
New automation
Active
when someone comments
guideon your latest reel
send this dm
Here is the guide from the Reel ↓creator-guide.pdf
> trigger saved · reply ready · preview checked
04 · Publish

Turn it on. Follow every send from one place.

Publish when the path looks right. Replyrr watches for each match, sends the response, and leaves a delivery record in your dashboard so the automation never becomes a black box.

  • Pause or edit an automation whenever the offer changes
  • See which trigger matched and whether the DM delivered
  • Keep repeat questions automatic and step into the exceptions
See plans and monthly limits
automation live> trigger "guide" · dm delivered · 0.8s

The workflow stays editable after it goes live.

Change the keyword, swap the link, rewrite the message, or pause the automation without rebuilding the account connection.

Build your first reply

Put your first reply to work.

Connect Instagram, choose a trigger, and publish without a credit card.

no card · 2-min setup · cancel anytime