Product

Every reply, on autopilot.

Replyrr is an Instagram automation tool that replies to comments and DMs with the link people ask for — in under a second, 24/7, on Meta's official API. Here's everything it does, and exactly which plan unlocks it.

no card · 2-min setup · cancel anytime

01 · Comment-to-DM

Turn every keyword comment into an instant DM.

Comment-to-DM automation watches your posts and Reels for a keyword and sends the commenter a private DM — your link, file, or discount — in under a second.

Add the keyword to your caption, tell Replyrr what to send, and every matching comment gets answered. Not most of them — 100% of them, 24/7, including the ones that land while a reel takes off overnight.

the moment

Your reel says “comment guide for the recipe.” It pops while you sleep — and every single “guide” wakes up to the PDF already in their DMs.

See it for creators, coaches & shops

comment-to-dm · included in every plan

they comment> trigger "guide" · matched · dm sent · 0.8s
02 · Instant DM auto-replies

The questions you answer all day, answered instantly.

Instant DM auto-replies match keywords in the DMs you receive — pricing, hours, your booking link — and send your saved answer the moment the message lands.

Write the answer once, in your words. Choose the words that trigger it — “price”, “hours”, “book”. From then on the question is handled the second it arrives, whether you're mid-haircut or fast asleep.

the moment

It's 7:04am and someone asks when you open. One second later they have today's hours and the menu — and you're still pulling croissants out of the oven.

instant dm replies · included in every plan

dm · auto-reply
sunrise.bakerydm · auto-reply
what time do you open today?
We're open 8–6 today · here's the menu ↓menu.pdf
delivered · 0.8s
> keyword "open" · matched · reply sent · 0.8s
03 · AI repliesAI replies · Starter+

AI that answers like you — even at 3am.

Replyrr's AI replies are trained on your business — your products, prices, and tone of voice — so they can answer the DMs a fixed keyword can't catch.

Teach it once: what you sell, what things cost, how you talk. When a question doesn't match any keyword, the AI steps in and answers in your tone instead of leaving the DM on read. Included on every paid plan, starting at $5/mo.

the moment

“Do you ship to Canada?” isn't a keyword you planned for. The AI knows your shipping rates anyway — and answers while you're asleep.

See which plans include AI

ai replies · starter+ · from $5/mo

no keyword? no problem
ai · trained on your business
do you ship to Canada?
Yes — flat $9 to Canada, 3–5 days. Want the link?
ai · answered · 1.2s
> no keyword match · ai answered · 1.2s
04 · Visual Message BuilderBuilder · Growth+

Build multi-step DM flows you can actually read.

The visual Message Builder lets you drag together multi-step DM flows — send the guide, then follow up with a discount — without learning a flow-diagram monster.

Each step is a plain block: the trigger, the first message, what follows. Stack as many steps as your funnel needs and switch the whole flow on with one tap. If you can order the steps in your head, you can build them.

the moment

A new follower comments 'guide'. Step one sends the PDF. Step two follows up with your welcome discount. You built the whole thing before your coffee cooled.

message builder · growth+ · from $17/mo

the builder
Welcome flow
Active
when someone comments
guideon your latest reel
step 1 · send the guide
Hey! Here's the guide I promised 👇creator-guide.pdf
step 2 · then follow up
Want 10% off while you're here? Reply “code” 🎁

drag steps to reorder · no code

> flow "guide" · 2 steps · live
05 · Multi-account workspacesMulti-account · Growth+

Every account gets its own workspace.

Replyrr manages up to 10 Instagram accounts from one login — and each account is a fully isolated workspace with its own keywords, flows, and replies.

Run a bakery and a boutique? Manage a client or three? Switch accounts like tabs — nothing bleeds between workspaces, so the bakery's “menu” automation can never DM the boutique's followers. Growth includes 3 accounts; Scale takes you to 10.

the moment

Morning post for the studio, lunch post for the shop. Each audience gets its own keywords and its own voice — from one dashboard.

3 accounts on growth · 10 on scale

one login
Your accounts
3 of 10 connected
  • sunrise.bakerykeyword “menu” · 2 automations
    Open
  • flowstate.pilateskeyword “book” · 3 automations
  • thrift.and.foundkeyword “price” · 1 automation

separate keywords · flows · analytics per account

> 3 accounts · isolated workspaces · one login
06 · AnalyticsAnalytics · Pro+

Know what got sent — and what worked.

Replyrr's analytics dashboard shows your sends, your replies, and how each automation performed — honest numbers about what the machine did while you were away.

See how many DMs went out, which keywords people actually comment, and which automation earns its keep. No vanity graphs — just what was triggered, what was delivered, and where to double down.

the moment

Monday morning: the reel keyword drove hundreds of sends over the weekend, the story keyword drove three. Now you know which one to repeat.

Compare all five plans

analytics · pro+ · from $45/mo

the receipts
Automation analytics
last 30 days
1,284dms sent
1,271replies delivered
guidetop automation · 412 dms
100% replied

every send · logged per automation

> sends · replies · per-automation performance
07 · Safety

Is Instagram automation safe?

With Replyrr, yes: it runs on Meta's official Instagram Graph API — the approved channel for automation. No scraping, no bot logins, and it never asks for your password.

Meta's official API

Every reply goes out through Instagram's official Graph API, inside Meta's messaging policies — the same approved channel trusted automation tools use.

No password sharing

You connect with Instagram's own login. Replyrr never sees, asks for, or stores your password.

No bot logins

No ghost browser pretending to be you, no risky session tricks. When Meta changes something, we update Replyrr and your automations keep running.

No scraping

We store only what runs your automations: the trigger, the reply we sent, and whether it delivered. You can delete it anytime.

How we handle your dataDelete it anytime

official api · no scraping · no password sharing

08 · Replyrr vs the big flow builders

Why not just use a big flow builder?

Tools like ManyChat are genuinely powerful — and priced for that power, usually per contact. Replyrr trades the sprawl for speed and a flat price.

the big flow builders

Powerful. Broad. A project.

  • Built to run bots on many channels at once — Instagram is one tab among WhatsApp, Messenger, SMS, and email
  • Visual flow diagrams with serious power — and a learning curve that can eat an afternoon
  • Pricing that typically grows with your contact list, so the bill scales as your audience does
  • A great fit for big teams who genuinely need all of that

replyrr

Simple. Flat. Instagram-only.

  • Only Instagram — tuned for how comments, DMs, and Reels actually work
  • Live in minutes: pick a keyword, write the reply, turn it on
  • One flat monthly price that never counts contacts or followers
  • Built on Meta's official Instagram API — the safety of the big tools, minus the sprawl

Honestly: if you need bots across WhatsApp, Messenger, email, and SMS, a big flow builder is the right tool. If Instagram is where your audience lives, Replyrr gives you the part that matters — the instant reply — in about two minutes, at a price that never counts your contacts.

no card · 2-min setup · cancel anytime

09 · Keep exploring

Now see it in your world.

The tour covered what Replyrr does. Next: what it looks like for a creator, a coach, or a bakery — and what each plan costs.

free forever tier · no credit card · cancel anytime

Your next comment could be answered in under a second.

Connect Instagram, pick a keyword, write the reply. Replyrr handles every match from then on.

no card · 2-min setup · cancel anytime