Keep the call to action simple
One memorable keyword such as "link", "guide", or "drop" is easier to say in a Reel and easier for viewers to type.
Replyrr is an Instagram automation tool for creators and influencers that sends a private DM when someone comments a chosen keyword on a post or Reel.
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This is the complete automation in plain language. Start with one repeated request, send one useful response, and point people to one maintained destination.
The public prompt
Add "Comment link and I will DM it to you" to the caption.
01 · trigger
Add "Comment link and I will DM it to you" to the caption. Replyrr listens on comments on the reel or post.
02 · private DM
Destination: Campaign, download, product, or link-in-bio page.
03 · outcome
People who ask for the link receive it privately without waiting for the creator to copy and paste the same reply.
A Reel can keep collecting comments long after it is posted. One keyword gives each interested viewer a consistent route from the public conversation to the private link they requested.
One memorable keyword such as "link", "guide", or "drop" is easier to say in a Reel and easier for viewers to type.
Replyrr can deliver the configured link, file, or message in a DM instead of leaving a long URL in the comments.
Automation sends appear in the Replyrr dashboard, so creators can check delivery activity without reading every comment thread.
The useful version of automation is specific: a real prompt, an accurate message, and a destination your business maintains.
Start with the link or resource viewers request most often and choose a short keyword for it.
Add a direct message that names the asset and points to the correct destination.
Put the keyword call to action in the caption or Reel and turn the automation on.
Use the broader product, pricing, comparison, and education pages to decide whether this workflow fits your account.
Account requirements, platform safety, and the practical limits of this playbook.
Yes. Replyrr can listen for a configured keyword in supported comments on Instagram Reels and posts, then send the private reply you set up.
Replyrr uses Meta's official Instagram API rather than scraping, browser automation, or password sharing. Supported API automation is not inherently against Instagram's terms, but every account should still send relevant messages and follow Meta's platform and messaging policies.
Replyrr requires an Instagram Professional account: either a Business account or a Creator account. A personal account must be switched to one of those professional account types first.
Replyrr is focused on Instagram comment and DM automation with flat plan limits. ManyChat supports a broader multi-channel automation system. The better fit depends on whether you want a focused Instagram workflow or a larger cross-channel builder.
Choose a keyword, write the DM, and connect the page or file people are already asking for.
no card · 2-min setup · cancel anytime